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MERGE YOUR ON-AIR PRESENCE WITH YOUR SOCIAL MEDIA PRESENCE TO EXPAND YOUR AUDIENCE

Your on-air presence is a character that brings information and personality to viewers. People tune in to not only hear the news, but hear it from someone they trust. Merging this presence with your social media presence seamlessly expands this character to a much bigger audience. It may seem like a daunting task, but you can successfully merge these…

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On-Air Presence

Camera Presence Talent must be aware of their light source and camera position, framing, and movement and “hit their marks” (without the audience being aware they are hitting their marks) as directed. Learn how to read from a teleprompter. Depending on the form or style, learn when it is appropriate or inappropriate to look directly into the camera (at…

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